In the bustling heart of Mumbai, c. 1989, a couple embarked on a journey that would become the cornerstone of their lives and careers. Coming from a lineage of successful small business entrepreneurs, they inherited a deep understanding of what truly matters: lifelong relationships based on trust, operating with integrity, and an unwavering commitment to quality. With these values as their foundation, they set out to craft a diamond jewelry business and have now operated in this space for more than 35 years.

Shireé (pronounced Shi-rae) Diamonds is a new US-based brand created by the next generation of the founders to modernize this business for the digital age and offer a seamless online experience to meet the needs of today's customers. The word "Shireé" resembles the French word "chérie" which means "dear" or "beloved". What sets our brand apart is its mission of providing “authentic luxury” creating high-quality jewelry rooted in traditions and heritage, yet evolving to match the latest trends, and made for discerning customers who want timeless designs at approachable price points. There is a genuine commitment to delivering exceptional quality with a relentless focus on the customer. The founders of Shireé Diamonds continue to carry forward the legacy of lasting connections and beautifully crafted pieces set up by their predecessors. Every piece of jewelry embodies the spirit of their journey - a story of relationships, trust, and high quality that lives on in every creation.

At Shireé, every piece of jewelry is made from premium, certified materials, ensuring that quality and craftsmanship shine through in each detail. We exclusively use 18K gold, striking a harmonious balance between purity and durability. Our diamonds are selected for their exceptional quality, featuring VVS-VS clarity and E-F-G color grades. We ensure that every diamond is impeccable to the naked eye, embodying our commitment to excellence and timeless beauty.

Each piece of Shireé jewelry is hand-finished by extraordinarily talented artisans who come from a rich lineage of skilled craftsmanship. This deep-rooted expertise allows us to create unique pieces, even within the same collection, as each artisan adds their personal touch to the design. We take immense care to honor every nuance of the original concept, employing painstaking precision to ensure that the highest standards of quality are met. This dedication not only enhances the beauty of our jewelry but also imbues each piece with a story, making it a truly one-of-a-kind heirloom.